Not sure what you need?
Tell us where you fish and what you hope to catch. We will point you towards sensible tackle, not a bloated basket.

Rods, reels, lures, line and coastal fishing kit chosen for UK anglers, family days by the sea and practical advice from Down The Cove.
Down here you'll find the lot, from the harbour wall in town to whatever mark you've got your eye on up the coast. Travel rod and reel combos, front-drag reels, ready-tied rigs, lures for bass and pollock. We're a family-run coastal shop, not a faceless warehouse, so the kit on the shelf is kit we'd fish with ourselves and the advice comes without spin. Brand new to all this? Have a read of our guide to sea fishing in Cornwall before you spend a penny.
A starter kit takes the guesswork out. Our carbon and telescopic sets pack a rod, reel, tackle and backpack into one bag, ready to go. If you'd rather understand the choice before you commit, which fishing rod to choose talks you through length and casting weight in plain English, and the rods and combos are matched and balanced before they leave us.
Browse terminal tackle and boat gear by the box, or sort yourself a set of reels. We stock shore tackle for the harbour wall and the open beach, plus the small things that keep a session comfortable. Two reads worth your time: how to fish from a beach for casting on open sand, and our mackerel fishing tips for the summer feathering that hooks so many people for life.
Buy for where you actually fish, not where you dream of fishing. A 9ft travel outfit handles harbours, rocks and light beach work and packs down small. More anglers reach for one of those than any specialist beast. Start there, learn the marks, and build up your kit as you go.
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Find the fishing tackle that matches the trip: shore, boat, beginner-friendly kits or the lures and terminal gear that keep a tackle box working.
Built around sea fishing tackle, useful coastal gear and clear starting points for UK anglers.
Rods, rigs and sea fishing tackle for beaches, rocks and piers.
Reels, traces and practical kit for deeper-water days.
Straightforward fishing kits that help you buy with confidence.
Lures, hooks, weights, swivels and small tackle that earns its place.
Start with the essentials, then refine the details. Browse sea fishing rods, reels, lures, line, terminal tackle and beginner kits with coastal knowledge behind the range.
Warm, useful advice should be part of the buying experience. Whether you are replacing line, choosing a first rod or packing for a family holiday, we can help narrow the range.
Call 01326 735017Tell us where you fish and what you hope to catch. We will point you towards sensible tackle, not a bloated basket.
The range is built around practical sea fishing, family days by the water and gear that is easy to understand.
Orders are checked, packed with care and sent quickly, with free UK delivery over £30.