Share the coast. Earn with care.
A thoughtful affiliate programme for people who make the seaside feel closer: creators, writers, anglers, cooks, gift curators and family activity voices with a trusted coastal audience.
Built for partners who can turn a product into a story people actually want to use.
This is for the people customers already listen to.
We are not looking for loud, throwaway promotion. We are looking for partners who can explain why a crab line matters to a child, why the right tackle makes a first fishing trip easier, or why a seafood tool becomes part of a family meal.
You teach something useful
Fishing explainers, seafood tips, family days out, coastal walks, gift guides, BBQ or food smoking advice.
Your audience trusts your taste
You recommend things because they are genuinely helpful, beautiful, practical or worth keeping.
You want a brand with a human feel
A family-owned coastal store, real product knowledge, and recommendations that do not need to shout.
What you could make with us
The range gives you proper editorial angles: practical, seasonal, family-friendly and giftable. These are product stories with a reason to exist.
A harbour-wall day
Crabbing kit, simple safety tips, snacks packed, and a small family adventure that feels easy to copy.
Your first sea fishing setup
A calm guide to rods, reels, bait, tackle boxes and the little choices that make beginners feel confident.
A seafood supper at home
Crab crackers, boards, serving tools, recipes and the small rituals that make coastal food feel special.
Smoke something beautifully
Wood chips, home smokers, BBQ notes and honest flavour advice for people who want to try it properly.
A thoughtful seaside gift
Coastal pieces, small luxuries and useful presents for people who would rather receive something with a story.
How the partnership works
Clear enough to understand quickly, careful enough to protect the brand, the partner and the customer.
Tell us your angle
Apply with your account and show us where you share. We look for relevance, care and audience fit.
Get your referral tools
Approved partners receive a referral code and dashboard so links, orders and commission status are easy to follow.
Share with context
Use guides, product stories, recipes and real moments by the water to make recommendations feel natural.
Earn on eligible orders
Commission is tracked on eligible purchases, with payout details handled through the affiliate portal.
What makes it different
It should feel like a recommendation from a friend.
The strongest partners will not just paste a link. They will show the moment: a child landing their first crab, a calm first cast, a smoked mackerel lunch, a gift chosen because someone misses the sea.
Family-owned UK coastal business
Curated fishing, crabbing, seafood, smoking and gift ranges
Knowledge hub content to support useful recommendations
Affiliate dashboard for code, clicks, orders and commission status
A few honest details before you apply
We review applications carefully so the programme stays useful for customers, fair for partners and true to the Down The Cove brand.
Who are you looking for?
People with a genuine fit: coastal creators, anglers, food writers, family activity accounts, gift guide editors, newsletter writers, bloggers, publishers and small communities with real trust.
Do I need a huge audience?
No. A smaller audience with clear trust and a natural connection to the coast can be a better fit than a large general account.
What can I promote?
Approved partners can share Down The Cove products and pages, including fishing gear, crabbing kits, seafood tools, food smoking essentials, coastal gifts, recipes and guides.
How do tracking and payout details work?
Approved affiliates receive a referral code and dashboard. Eligible orders and commission status are tracked in the affiliate area, with payout details managed there.
If the coast is part of your voice, this could be a lovely fit.
Apply when you are ready. We will review the fit and keep the programme focused on thoughtful, useful recommendations.